KUALA LUMPUR, Tuesday [5 May 2009]: Bank Islam Malaysia Berhad (Bank Islam) has been named winner of the PLATINUM AWARD for Islamic Financial Services in the annual Reader’s Digest Trusted Brands Award 2009.
The awards are based entirely on consumer voting through a survey among the readers of the magazine. Under the survey, consumers are asked to rate the most trusted brands based on six qualitative criteria: Trustworthiness and Credibility, Quality, Value, Understanding of Customer Needs, Innovation and Social Responsibility.
The Trusted Brands Award has been running for 11 years and this is the first time an Islamic Financial Services category has been introduced. There are two categories of winners - Gold and Platinum.
Dato’ Zukri Samat, Managing Director of Bank Islam said: “We are encouraged with this recognition and would like to thank our customers and business partners for their trust, high regard and valuable support. We also view this award as a vote of confidence of the Bank’s re-branding and transformation efforts in last two years.”
Apart from remodeling the branches, the re-branding programme also focuses on enhancing the delivery of quality customer service, innovative and value-added financial products and services to our customers.
“Winning the Award brings greater expectations from our customers. This means we will have to work even harder to deliver our commitments on quality service and product innovation,” he added.
Dato’ Zukri Samat received the award from Y.B Dato’ Mukhriz Tun Mahathir, Deputy Minister (Trade) Ministry of International Trade And Industry.
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